Tāmaki Makaurau Auckland Brand Library
Tāmaki Makaurau Auckland Brand Library
Tāmaki Makaurau Auckland Brand Library
Free, high-quality images, videos and resources to help you promote Tāmaki Makaurau Auckland as a place to visit, live, work, study and do business.
Our Place brand
Building Tāmaki Makaurau Auckland’s reputation as a place to visit, live, work, study and do business starts with understanding what makes Auckland unique. The Auckland brand home is your guide to understanding Auckland’s place brand, aligning your communications to our evidence based Place Brand themes; Region of Wairuatanga, Collective Worlds, Playground for Ideas, Urban Oasis will help you talk about Auckland in an authentic way that builds on our region’s reputation.
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Terms of use
Our assets are available for free to help you promote Tāmaki Makaurau Auckland as a place to visit, live, work, study and do business. See our Terms of Use for more information.
FAQs
How much does it cost to access and use the assets?
We provide a range of ready-to-use marketing assets. You can download and use our assets, free of charge.
What restrictions or limitations should I be aware of?
If the Asset has an Expiry Date (which can be found in the Asset detail page and Licence detail panels when downloading, sharing, and sending), you must cease all use of those assets at the date of expiry.
If you are a production company working on a TV broadcast, you can apply for an extended usage for B-Roll footage.
No commercial use. Meaning you can’t use our assets as resale items including, without limitation, cards, stationery items, calendars, apparel items, DVDs, mobile applications, NFTs or other items for resale, license, or other distribution for profit. This includes "on demand" products, including, without limitation, postcards, mugs, t-shirts, posters, and other items (this includes the sale of products through custom designed websites).
Can I edit the Assets I download?
Brand identity and logos should never be, edited, altered, or broken apart. Other Assets should not be, edited or altered. Unless the Licence rules or Usage instructions allow repurposing or editing. For example, B-Roll video footage can be, edited into your own video project.